Key Challenge
Walktober, a renowned fall walking challenge active for over two decades, experienced declining engagement due to an outdated user interface, navigation difficulties, and accessibility barriers. Participants found it challenging to monitor their progress, and the platform lacked motivational elements to sustain long-term involvement.
Design Solution
I led a complete redesign to modernize the platform, enhance usability, and boost engagement. The new progress experience features an intuitive, interactive layout that makes tracking progress and goals effortless. Social and community features encourage team interactions, fostering motivation and engagement. Gamification elements, including streaks and rewards, promote consistency and sustained participation. Additionally, the platform is now fully mobile-friendly, ensuring a seamless experience across all devices.
Impact
The reimagined Walktober delivered a seamless user journey, making navigation effortless and participation more engaging. Close collaboration with developers ensured a scalable, efficient implementation.
Lead Designer | Figma, Prototyping, Design Systems
